The Concept of Preselling
One of the things I love about Google Sniper because I suck at it, is the subject of Preselling.
Preselling on your make money blog is essential but also an art which is a subject I failed throughout school. 
It is an art that gets your visitors to not only take action but also puts them in a frame of mind. You want them interested and so ready to buy that they only need to skim the merchants pages. Remember the only thing keeping a visitor from clicking on your affiliate link is your content.
The first steps when building your make money blog is to picture your average visitor and ask yourself:
Who are they? Things like age etc.
Why are they searching for the keyword? Usually they have a problem or a desire for something and they are looking for a solution.
and most importantly…
What do they want? Ignore this one and the visitor will hit the back button faster than you can way WAIT….
You can use every sales tactic known to you or man but if you don’t give the searcher what they are looking for your conversion rates will be TERRIBLE!
Remember you need to answer their questions and presell at the same time!
Here is a tip directly from the Google Sniper course.
Get a piece of paper and jot down the answers to the questions we just asked above. It will help you understand your visitor better.
One of the favorite Internet Marketing Phrases and what every money making blog should do is this. Try to enter the conversation that the visitor/searcher is having in their head. You need to enter the searchers mind, give them what they want, confirm their fears and present it in a way they are familiar with.
The Google Sniper product gives a great example of answering the above questions and how to respond to them. It shows how to presell by using a searcher looking for a weight loss product review. I can’t retype the entire example but I can tell you that you will learn some great tactics from it.
In conclusion it is all about the Content and understanding the searcher and how to presell them. If you are looking to start making money blogging or you want to enhance what you current are doing, I recommend one of two things or both.
Take a close look at Google Sniper and/or
Do your own research on preselling techniques.
